Sales Communication Meeting
Communication is very important for sales. The process of communication is not only a process of understanding customer needs but also a process of stimulating customer interest.
Communication is very important for sales. The process of communication is not only a process of understanding customer needs but also a process of stimulating customer interest. An excellent salesperson must also have excellent eloquence. The communication process will not only make customers feel decent and comfortable but also stimulate their desire to buy. Communication is also a language art. Obtaining the information you want through communication is of great help to the formulation of sales strategies.
1. The language is easy to understand
In order to show their professionalism in front of customers, many sales staff speak a lot of professional terms when communicating with customers, but sales staff overlooked one point. Different customers have different acceptance of professional terminology and their understanding is also biased. Too many technical terms cannot be accepted by customers. On the contrary, easy-to-understand language is easier to accept, that is, to speak words that customers can understand.
When sales staff introduce product features, value, price, configuration, and other content to customers, they must be simple and clear, and the expression must be straightforward. The long language will only make customers feel irritated and lose the point. Of course, sales staff can add professional terminology appropriately, so that customers can feel that you are professional.
2. Make good use of short stories
Making good use of short stories in the process of communicating with customers can achieve very good results. It can not only deepen the customer’s impression but also make the dialogue full of fun, rather than just the involvement of interests. Compared with the serious introduction of the product by the salesperson, the short story will make the customers unforgettable and the application understanding of a certain function of the product will be more thorough.
A short story can be a small episode in the design and production process of a product, or it can be a successful case of a previous customer. Sales can select the active part from it and convey it to the customer in the form of a story to achieve effective communication.
3. Create a relaxed and humorous communication atmosphere
The communication atmosphere is also a very important factor. After all, everyone prefers to deal with humorous people than lifeless and full of "mourning" energy. You can get a good mood and talk freely in a relaxed atmosphere. In other words, a humorous salesperson is more likely to be loved by customers than a step-by-step salesperson.
Sales staff are not constrained by sales words, they jump out to build a relaxed and humorous communication atmosphere, which can quickly infect and attract customers so that customers can quickly let go of their vigilance, generate goodwill, and are more willing to communicate openly. In this case, it is helpful for sales to tap the real needs of customers, thereby stimulating customers' desire to buy and facilitating transactions.
Of course, excellent sales staff not only master the communication skills but also make good use of tools to expand their customer base, use the intelligent sales lead mining platform, based on big data and artificial intelligence technology, to obtain reliable sales leads across the network.